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I ve always been an admirer of Absolute vodka ads be it be on print or broadcast
They have always comeout with something unique and creative, which they have been doing it for ages now, It has become so much a brand built purely of great commericals.

A group of artists comes together in locations around the world to create art pieces that spell out the philosophy of Absolut Vodka

Am sure you would have seen dozens of Print stuffs of Absolute, here is a new commerical on the

"Absolute Anthem"...

First glance at this, I thought much of this is CGi, ofcourse it runs in our blood now, What ever slightest
difficulty, We dump it on the Post guys, In a ways we too have become used to that and kind of got evolved to that i guess, but once i digged on its making, it was all surprise for me..... but the vfx devil inside me asked ...." why the hell so much of a pain for a simple thing", what ever said, they did it beautifully and hats of to the team behind this,

DOING.............

THINGS..........

DIFFERENTLY...............

LEADS TO..............

SOMETHING...............

EXCEPTIONAL....................

Enjoy it Absolutely ...!!!